CASE STUDY · DEPARTMENT OF CULTURE & TOURISM, ABU DHABI
Abu Dhabi Assets Library
A large-scale content production across 26 landmark locations, built as one reusable visual foundation for Abu Dhabi and Al Ain.
THE BRIEF
A reliable, reusable visual foundation for Abu Dhabi and Al Ain.
DCT needed a refreshed content library capturing authentic human experiences, natural beauty, heritage, and modern life across the emirate. KRenative assembled and led an international production team to deliver it: simultaneous multi-site shoots, a large managed crew, and a body of work built to serve tourism, cultural storytelling, and campaigns for years, not a single deliverable.
ON LOCATION
26 landmark locations across Abu Dhabi and Al Ain
- Sheikh Zayed Grand Mosque
- Louvre Abu Dhabi
- Emirates Palace
- Qasr Al Watan area
- Al Jahili Fort (Al Ain)
- Al Ain Oasis (Al Ain)
- Al Ain Zoo (Al Ain)
- Jebel Hafit (Al Ain)
- Al Ain Equestrian & Golf (Al Ain)
- Al Maqtaa Museum
- Heritage Village
- Hudayriyat Island
- The Founder’s Memorial
- Umm Al Emarat Park
- National Aquarium
- SeaWorld Abu Dhabi
- Adrenark
- TeamLab Phenomena
- Al Qana
- Warner Bros World
- Yas Marina Circuit
- Yas Waterworld
- Rixos
- Capital Gate
- WTC Souk
- Emirates Palace Marina
THE OUTPUT
Three thematic cutdowns delivered to date, with additional assets in post-production.
Cultural
Heritage sites, traditions and authentic local life.
Adrenaline
Adventure, sport and high-energy destination experiences.
Lifestyle
Leisure, dining, family and contemporary city moments.
HOW IT WAS MADE
Planning & casting
Two months of pre-production: location scouting and full technical scouts, permit acquisition and on-site approvals, cultural and brand alignment with client teams, talent casting across backgrounds, and wardrobe styled for cultural respect.
Execution at scale
Fourteen shoot days: 95+ personnel per day across all departments, cinematography, drone, FPV, photography and art units, with accommodation, scheduling and transport managed across every site.
Client collaboration
Throughout: defined communication channels across departments, continuous alignment and immediate approvals, and real-time review without compromising pace or quality.
WHAT WE DELIVERED
Cinematic video sequences
The core films across all three themes.
Drone & FPV motion footage
Aerial and high-energy coverage of every site.
Lifestyle & documentary photography
Stills built for campaigns and editorial.
Reusable cultural narratives
A library that keeps working long after the shoot.
Assets now support: tourism campaigns · cultural storytelling · digital media strategy · events, branding & promotional platforms.
RESULTS
Results & Impact
A reusable visual foundation for Abu Dhabi and Al Ain, capturing authentic human experience, natural beauty, heritage, and modern life. Three thematic cutdowns delivered to date, with additional assets in post-production.
THE TEAM BEHIND IT
An international production team, assembled and managed by KRenative.
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Giuseppe Lombardi
Director and VFX supervisor with 15+ years across European and international productions and Oscar-winning studios. Cannes Corporate Media & TV Awards recognised. Directed the DCT asset library.
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Gabriele Remotti
Rome-born DOP spanning documentary, fashion and branded work, including National Geographic and branded campaigns for Burberry and Prime Video. Shot the Abu Dhabi and Al Ain sequences.
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Naim Chidiac
Dubai-based photographer, 10+ years across the UAE and internationally, built with Red Bull, with advertising campaigns featuring Messi and Ronaldo. Led location photography.
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