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Al Ain Hero Case Study

Objective

To produce a high-quality promotional video capturing the natural beauty, cultural richness, and historic identity of Al Ain city, aligning with Abu Dhabi’s vision for tourism and heritage preservation.

Scope & Deliverables

-Core Output: One fully edited destination video (with script, storyboard, and raw footage)

-Timeline: 3-month structured production process

-Key Milestones: Script approval → Filming → First Cut → Final Delivery

Creative & Technical Approach

● Narrative Strategy: Crafted a compelling storyline that highlights Al Ain’s heritage, landscapes, and modern charm
● Storyboard & Concept: Visualized transitions, cultural moments, and iconic landmarks
● Filming Methodology:
- ○ Golden-hour shoots for natural lighting
- ○ Drone cinematography and time-lapse techniques
- ○ Professional-grade equipment (4K cameras, stabilizers, audio kits)
● Post-Production:
- ○ Adobe Premiere Pro & After Effects
- ○ Color grading, SFX, and integrated voiceover narration
- ○ Multi-stage review with client input at rough cut and final phases

Research & Planning

● Analyzed benchmark tourism campaigns
● Conducted stakeholder interviews to align the visual message with cultural expectations
● Implemented risk planning for weather, location permits, and scheduling

Monitoring & Delivery

● Weekly internal review and progress syncs
● Bi-weekly reporting to stakeholders
● Embedded feedback loops from storyboard stage to final cut

Technical Performance

● Filmed and delivered in 4K resolution
● Maintained high visual fidelity across scenes
● Ensured compliance with local filming regulations and secured all permits

Distribution & Future-Proofing

● Deployed across social media, tourism websites, and regional promotions
● Archived raw footage for future use and repurposing into shorter formats
● Designed scalability for upcoming campaigns

Why It Worked

Krenative brought a strategic mix of cinematic quality and structured execution, transforming Al Ain’s cultural narrative into a compelling visual journey. From concept to delivery, every step was crafted to elevate the city’s story and position it as a must-see destination.