Symphony of The World Case Study
- Client
- Department of Culture and Tourism – Abu Dhabi
- Project
- Project: Celebrating Abu Dhabi as a UNESCO City of Music
- Produced By
- Krenative
Objective
To celebrate Abu Dhabi’s recognition as a UNESCO City of Music by producing a culturally rich, globally resonant audiovisual experience that showcases the city’s diversity through a unified musical and visual performance.
Concept & Execution
Krenative created a one-of-a-kind orchestral fusion by blending Emirati, Western, Oriental, and Hindi musical traditions into a single symphonic composition. The music was accompanied by projection mapping visuals of Abu Dhabi’s landmarks, synchronizing sound and visuals to narrate the city’s cultural evolution.
Production Highlights
- ● Musicians: 50+ artists representing different traditions
- ● Crew: 55 production professionals (directors, cinematographers, designers)
- ● Recording Locations: UAE, Egypt, Bucharest
- ● Visuals: Projection mapping of Abu Dhabi’s landmarks
- ● Launch Events: Premiered at ITB Berlin and WTM London
Creative & Technical Approach
- ● Cross-cultural composition handled by collaborating with authentic musicians from each tradition
- ● Projection mapping designed to match rhythm and mood of the score
- ● Color grading, editing, and post-production done in UAE for cohesion
Monitoring & Delivery
- ● Weekly internal review and progress syncs
- ● Bi-weekly reporting to stakeholders
- ● Embedded feedback loops from storyboard stage to final cut
Challenges & Solutions
Challenge
Krenative's Solution
Musical fusion complexity
Partnered with regional composers to ensure respectful, balanced integration
Multinational coordination
Leveraged remote collaboration tools and tight scheduling
Visual-music sync
Used advanced motion graphics techniques to align visuals with sound
Projection mapping precision
Collaborated closely with visual artists to match storytelling cadence
Results
- ● Presented Abu Dhabi’s cultural depth to an international audience
- ● Seamless audio/visual integration praised for innovation and elegance
- ● Successfully launched on digital platforms, positioning the city as a modern cultural hub
Why It Worked
Krenative’s ability to translate cultural identity into a multi-sensory experience,merging sound, story, and cinematic visuals made this project a standout. It’s a perfect example of how strategic production and creativity can deliver meaningful impact.