CASE STUDY · DEPARTMENT OF CULTURE AND TOURISM – ABU DHABI
Symphony of the World
Celebrating Abu Dhabi as a UNESCO City of Music
THE BRIEF
Objective
To celebrate Abu Dhabi’s recognition as a UNESCO City of Music by producing a culturally rich, globally resonant audiovisual experience that showcases the city’s diversity through a unified musical and visual performance.
THE FILM
Symphony of the World Video
The case film, delivered in 4K.
HOW IT WAS MADE
Concept & Execution
Krenative created a one-of-a-kind orchestral fusion by blending Emirati, Western, Oriental, and Hindi musical traditions into a single symphonic composition. The music was accompanied by projection mapping visuals of Abu Dhabi’s landmarks, synchronizing sound and visuals to narrate the city’s cultural evolution.
Creative & Technical Approach
- Cross-cultural composition handled by collaborating with authentic musicians from each tradition
- Projection mapping designed to match rhythm and mood of the score
- Color grading, editing, and post-production done in UAE for cohesion
- Visuals: Projection mapping of Abu Dhabi’s landmarks
Monitoring & Delivery
- Weekly internal review and progress syncs
- Bi-weekly reporting to stakeholders
- Embedded feedback loops from storyboard stage to final cut
CHALLENGES & SOLUTIONS
Musical fusion complexity
Partnered with regional composers to ensure respectful, balanced integration
Multinational coordination
Leveraged remote collaboration tools and tight scheduling
Visual-music sync
Used advanced motion graphics techniques to align visuals with sound
Projection mapping precision
Collaborated closely with visual artists to match storytelling cadence
RESULTS
Results
- Presented Abu Dhabi’s cultural depth to an international audience
- Seamless audio/visual integration praised for innovation and elegance
- Successfully launched on digital platforms, positioning the city as a modern cultural hub
WHY IT WORKED
Why It Worked
Krenative’s ability to translate cultural identity into a multi-sensory experience,merging sound, story, and cinematic visuals made this project a standout. It’s a perfect example of how strategic production and creativity can deliver meaningful impact.
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